How to market your veterinary practice online.
In United States, there are nearly 2 Million “veterinarian” searches a month on Google, Yahoo, and MSN. 2 Million in a month! These are pet owners looking for a veterinarian or veterinary related information in their home towns.
Are you there for them?
With so many pet owners using the Internet to search for veterinarians, it’s important for the growing practice to be found online! You can have the greatest website in the world, but if a client can’t find you, they’ll never visit it. So what can you do to make sure a potential new client finds you online? How do we drive traffic to your website?
It’s important to generate traffic to a website, but it’s also important for this traffic be targeted such that the people who visit your website are likely to buy the services and products you offer on your website. Since promoting your website takes time and money, you don’t want just anyone to visit your site. Instead, you want people who are interested in your services.
1. Know your target audience and make sure that your advertising campaigns are targeted towards these individuals. This means using the necessary keywords to define your potential clients in your online advertising campaigns. If you are using Google Adwords, your ad must specify the targeted customers. If you are writing articles as a way of promoting your website (such as on a blog or a social media site), your articles must contain the keywords that your audience is using.
2. List your website with top search engines and directories in categories that suit your niche. This means that people who are looking for this specific information that relate to your practice will easily find your website.
3. Advertise your website in relevant forums and online groups. The more you know about your potential client, the better you will know where to find them. This means you can post articles on relevant forums or online groups where your potential clients are.
4. Write articles that are keyword rich. Your articles may get picked up and published by other websites, blogs and directories. The results are other websites that promote you!
5. Create a blog (like the one you’re reading now- hint hint) to advertise your website. By posting Be sure your blog is regularly updated with relevant content and offers value to your subscribers. And be sure to include your website URL in each of your postings to make it easy for potential clients to find you.
6. Identify other websites in your industry (local and national) that would be willing to share links with you. If your website address appears on another popular website that is relevant in your industry, that gives your website additional credibility. Not only will potential clients find you, it will also increase your ranking within search engine results.
We understand that most veterinary practices are far too busy to develop and maintain an aggressive internet marketing strategy. Unfortunately, if you want to appear on the first page and attract new clients, that’s what you need to do. Your choices are to do it your self or to hire a reputable company to do it for you. CMS – the developers of My Hometown Vet – is a veterinary specific marketing company that is focused on new client acquisition tools to help you grow your practice. And because we are owned and run by veterinarians and veterinary industry professionals, we understand how to market your practice.
CJ Levendoski
Managing Partner
Myhometownvet.com allows veterinarians to market their veterinary practice on the internet; marketing your veterinary practice website; search engine optimization for the veterinary practice. Veterinary practice management. Veterinary marketing.
In United States, there are nearly 2 Million “veterinarian” searches a month on Google, Yahoo, and MSN. 2 Million in a month! These are pet owners looking for a veterinarian or veterinary related information in their home towns.
Are you there for them?
With so many pet owners using the Internet to search for veterinarians, it’s important for the growing practice to be found online! You can have the greatest website in the world, but if a client can’t find you, they’ll never visit it. So what can you do to make sure a potential new client finds you online? How do we drive traffic to your website?
It’s important to generate traffic to a website, but it’s also important for this traffic be targeted such that the people who visit your website are likely to buy the services and products you offer on your website. Since promoting your website takes time and money, you don’t want just anyone to visit your site. Instead, you want people who are interested in your services.
1. Know your target audience and make sure that your advertising campaigns are targeted towards these individuals. This means using the necessary keywords to define your potential clients in your online advertising campaigns. If you are using Google Adwords, your ad must specify the targeted customers. If you are writing articles as a way of promoting your website (such as on a blog or a social media site), your articles must contain the keywords that your audience is using.
2. List your website with top search engines and directories in categories that suit your niche. This means that people who are looking for this specific information that relate to your practice will easily find your website.
3. Advertise your website in relevant forums and online groups. The more you know about your potential client, the better you will know where to find them. This means you can post articles on relevant forums or online groups where your potential clients are.
4. Write articles that are keyword rich. Your articles may get picked up and published by other websites, blogs and directories. The results are other websites that promote you!
5. Create a blog (like the one you’re reading now- hint hint) to advertise your website. By posting Be sure your blog is regularly updated with relevant content and offers value to your subscribers. And be sure to include your website URL in each of your postings to make it easy for potential clients to find you.
6. Identify other websites in your industry (local and national) that would be willing to share links with you. If your website address appears on another popular website that is relevant in your industry, that gives your website additional credibility. Not only will potential clients find you, it will also increase your ranking within search engine results.
We understand that most veterinary practices are far too busy to develop and maintain an aggressive internet marketing strategy. Unfortunately, if you want to appear on the first page and attract new clients, that’s what you need to do. Your choices are to do it your self or to hire a reputable company to do it for you. CMS – the developers of My Hometown Vet – is a veterinary specific marketing company that is focused on new client acquisition tools to help you grow your practice. And because we are owned and run by veterinarians and veterinary industry professionals, we understand how to market your practice.
CJ Levendoski
Managing Partner
Myhometownvet.com allows veterinarians to market their veterinary practice on the internet; marketing your veterinary practice website; search engine optimization for the veterinary practice. Veterinary practice management. Veterinary marketing.
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