If you're marketing your veterinary practice online using local business profiles, at some point in time, you'll have to manage negative comments and reviews. Managing your reputation online is part of marketing your veterinary practice on the Internet. It comes with the territory - but it is well worth it.
If a disgruntled employee or an unhappy client writes a negative review about you or your animal hospital, how should you respond? Should you try to have it removed? As any veterinary practice knows, unflattering results can appear in your local profile (like Local Google results). They can be embarrassing and can hurt your reputation. But don't forget, great reviews and flattering remarks can also be posted!
My Hometown Vet can help you. Below is an excellent video and article about how to deal with these negative review.
Recovering From Negative Reviews
4:17
"A Web site can be a marketer's lifeline with its customers, but what happens when it's marred with negative reviews and comments? Bruce Weinberg, marketing professor at Bentley University, tells WSJ's Erin White how to address and recover from poor feedback."
April 22, 2009
How to Manage Your Reputation Online
By Azadeh Ensha
http://gadgetwise.blogs.nytimes.com/2009/04/22/how-to-manage-your-reputation-online/
How to Manage Your Reputation Online
By Azadeh Ensha
On Tuesday, Google announced that it had started displaying Google profile results on name queries to help give users more control over their Google identity.
As anyone who has been Googled knows, unflattering results of your name or company — especially when listed in the first several pages — can run the gamut from embarrassing to damaging.
Unfortunately, it is nearly impossible to remove content from Google. The search engine’s rule of thumb is to send you to the webmaster of the site, which often owns the content in question and has final veto power over its removal. As for Google profile, it runs at the bottom of United States name-query search pages, which means potentially damaging items will still be prominently highlighted in the search results.
If the webmaster doesn’t agree to have the negative content removed, your next best option is to bury it. Here are some quick, easy ways to do that.
Use your name to register your own Web site. I would also recommend a sub domain and a blog, again using your real name. Wordpress and LiveJournal both have high Google PageRanks. Look into how to use title tags and headers to further optimize your results. Almost without exception, your Web site will show up as the first result in your name search.
Piggyback off Web sites whose pages rank high in Google. Social networking sites are great for this. Facebook, MySpace, LinkedIn, YouTube, Flickr, Naymz, Tumblr, Twitter, StumbleUpon, Vimeo, FriendFeed and Ning are great places to start. You don’t have to actively use these sites. Simply park your profile, add the necessary amount of content and make sure to adjust the settings to public view where appropriate so that your profile can be crawled and indexed by Google. Social sites are especially useful in pushing down negative content because some, like LinkedIn and Flickr, allow you to create a unique URL, like flickr.com/johnmiddleinitialdoe, which will further ensure that the site ranks high atop your name search.
Another option is to leave a comment on high-ranking blogs and Web sites using the same name.
One person who has been successful in pushing down offensive content is oft-skewered Web personality Julia Allison. Ms. Allison’s name search incorporates many of the above tips. Ms. Allison also changed her last name, which is another way to clean your Web footprint, as is using a middle initial.
It’s also useful to set up a Google news alert for your name so you can continue to monitor your brand. Remember, everything you put your name stamp on can potentially leave a lasting trail on the Internet so, perhaps most important, think before you type.
Have any other strategies for managing your rep online? Post them below. If we get enough, I’ll digest the best suggestions in a follow-up post.
To your Internet Marketing success!
CJ Levendoski
Managing Partner
Myhometownvet.com allows veterinarians to market their veterinary practice on the internet; marketing your veterinary practice website; search engine optimization for the veterinary practice. Veterinary practice management. Veterinary marketing. Veterinary advertising, veterinary reminder cards.
If a disgruntled employee or an unhappy client writes a negative review about you or your animal hospital, how should you respond? Should you try to have it removed? As any veterinary practice knows, unflattering results can appear in your local profile (like Local Google results). They can be embarrassing and can hurt your reputation. But don't forget, great reviews and flattering remarks can also be posted!
My Hometown Vet can help you. Below is an excellent video and article about how to deal with these negative review.
Recovering From Negative Reviews
4:17
"A Web site can be a marketer's lifeline with its customers, but what happens when it's marred with negative reviews and comments? Bruce Weinberg, marketing professor at Bentley University, tells WSJ's Erin White how to address and recover from poor feedback."
April 22, 2009
How to Manage Your Reputation Online
By Azadeh Ensha
http://gadgetwise.blogs.nytimes.com/2009/04/22/how-to-manage-your-reputation-online/
How to Manage Your Reputation Online
By Azadeh Ensha
On Tuesday, Google announced that it had started displaying Google profile results on name queries to help give users more control over their Google identity.
As anyone who has been Googled knows, unflattering results of your name or company — especially when listed in the first several pages — can run the gamut from embarrassing to damaging.
Unfortunately, it is nearly impossible to remove content from Google. The search engine’s rule of thumb is to send you to the webmaster of the site, which often owns the content in question and has final veto power over its removal. As for Google profile, it runs at the bottom of United States name-query search pages, which means potentially damaging items will still be prominently highlighted in the search results.
If the webmaster doesn’t agree to have the negative content removed, your next best option is to bury it. Here are some quick, easy ways to do that.
Use your name to register your own Web site. I would also recommend a sub domain and a blog, again using your real name. Wordpress and LiveJournal both have high Google PageRanks. Look into how to use title tags and headers to further optimize your results. Almost without exception, your Web site will show up as the first result in your name search.
Piggyback off Web sites whose pages rank high in Google. Social networking sites are great for this. Facebook, MySpace, LinkedIn, YouTube, Flickr, Naymz, Tumblr, Twitter, StumbleUpon, Vimeo, FriendFeed and Ning are great places to start. You don’t have to actively use these sites. Simply park your profile, add the necessary amount of content and make sure to adjust the settings to public view where appropriate so that your profile can be crawled and indexed by Google. Social sites are especially useful in pushing down negative content because some, like LinkedIn and Flickr, allow you to create a unique URL, like flickr.com/johnmiddleinitialdoe, which will further ensure that the site ranks high atop your name search.
Another option is to leave a comment on high-ranking blogs and Web sites using the same name.
One person who has been successful in pushing down offensive content is oft-skewered Web personality Julia Allison. Ms. Allison’s name search incorporates many of the above tips. Ms. Allison also changed her last name, which is another way to clean your Web footprint, as is using a middle initial.
It’s also useful to set up a Google news alert for your name so you can continue to monitor your brand. Remember, everything you put your name stamp on can potentially leave a lasting trail on the Internet so, perhaps most important, think before you type.
Have any other strategies for managing your rep online? Post them below. If we get enough, I’ll digest the best suggestions in a follow-up post.
To your Internet Marketing success!
CJ Levendoski
Managing Partner
Myhometownvet.com allows veterinarians to market their veterinary practice on the internet; marketing your veterinary practice website; search engine optimization for the veterinary practice. Veterinary practice management. Veterinary marketing. Veterinary advertising, veterinary reminder cards.
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