Search Engine Success

If you sit down at your computer and do a Google Search for a veterinary practice in your city, where does your website rank in the results?

Why is it important for a veterinarian's website to appear at the top of the natural ("free") search engine results? If your a veterinary practice owner and your goal is for pet owners to find your practice online, it's imperative that you appear at the top of a search engine's results page. Why?

Did you know that the top three results make up 84% of the clicks? The No. 1 spot gets 48% of the market share, No. 2 gets 25%, and No. 3 spot gets 11%. The number 10 spot (still on the first page) only gets 7%. Listings on the second page get 2% and listings on the third page get a whopping .005% of the clicks.

Let's put this in perspective. If there are 1,000 searches per month in your city of pet owners looking for a veterinarian (if you'd like to know how many searches take place in your city, call us and we'll tell you), the veterinarian's website that's listed first will be clicked 500 times. If you're not on the first page, you might not get clicked at all! If you're number three, you could go from 110 clicks to 500 clicks by having a strategic Internet Marketing campaign.

A realistic conversion goal (number of visits that become new clients) is about 5%. So, if you're No.1, you could realistically see 25 new clients per month as a result of a solid SEO ranking.

Our goal at My Hometown Vet is for your practice to be found when a pet owner searches for a new veterinarian.

To your Internet Marketing success!CJ LevendoskiManaging PartnerMyhometownvet.com allows veterinarians to market their veterinary practice on the internet; marketing your veterinary practice website; search engine optimization for the veterinary practice. Veterinary practice management. Veterinary marketing. Veterinary advertising, veterinary reminder cards.