Search Engines

Are all Search Engines (SEs) the same? Ask yourself this; when you sit down at your computer and search for a local business, which SE do you use? Which SE do pet owners use when searching for a new veterinarian or an animal hospital? Here's the breakdown:

Google makes up 70% of all searches done in the United States. Yahoo is second at 20% and MSN makes up close to 10%. The remainder is shared by several other SEs, like AOL, Ask, etc.

So, how should this effect the way you market your veterinary practice online? Should you just advertise on Google? No. Certainly, advertising and optimizing your website in order to rank well on Google is important, but don't neglect the thousands of searches done on the other SEs. In some cases, advertising on the smaller SEs is less expensive. You may not see the amount of traffic, but the clicks are no less valuable when pet owners are searching for a new veterinarian.

Remember, meet your prospective clients where they are. Don't limit yourself to just one "venue" on the Internet. The Internet is huge and clients can find you many different ways.

At My Hometown Vet, we use Pay-Per-Click advertising on all SEs using a variety of key words. We also employ Search Engine Optimization techniques for each of the SE's. But we don't stop there. We work on your local business results (that's the map with the little push pins on the SE results page), Social Networking sites like Facebook, Blogs (like this one!), and business profile sites like City Search, etc.

Our goal at My Hometown Vet is for your practice to be found when a pet owner searches for a new veterinarian.

To your Internet Marketing success!
CJ Levendoski
Managing Partner

Myhometownvet.com allows veterinarians to market their veterinary practice on the internet; marketing your veterinary practice website; search engine optimization for the veterinary practice. Veterinary practice management. Veterinary marketing. Veterinary advertising, veterinary reminder cards.